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Brenda Hurtado
Hi I'm Brenda Hurtado, I'm president and COO of The Point Group
Brenda Hurtado has a background of both B2B and B2C marketing communications The Point Group. She has more than 20 years experience directing corporate positioning, research, analysis and communication implementation. Some of her clients have included Accuro Healthcare Solutions, TransFirst, Elk Corporation and American Pad and Paper. Brenda previously supported EDS corporate brand strategy, brand management and communication implementation across five continents. She helped develop, evaluate and oversee roll-out of EDS’ newly developed global brand positioning, leading the development of corporate trademark and nomenclature strategies and Point clients benefit from her in-depth knowledge of brand management, market research and analysis and corporate marketing.